Business Analysis Direct Exporting - 1343 Words

i) Direct Exporting Direct exporting is selling directly into the market you have chosen using in the first instance you own resources. Many companies, once they have established a sales program turn to agents and/or distributors to represent them further in that market. Agents and distributors work closely with you in representing your interests. They become the face of your company and thus it is important that your choice of agents and distributors is handled in much the same way you would hire a key staff person. (Tradestart, 2015) ii) Licensing Licensing is a relatively sophisticated arrangement where a firm transfers the rights to the use of a product or service to another firm. It is a particularly useful strategy if the purchaser of the license has a relatively large market share in the market you want to enter. Licenses can be for marketing or production. iii) Franchising Franchising is a typical North American process for rapid market expansion but it is gaining traction in other parts of the world. Franchising works well for firms that have a repeatable business model that can be easily transferred into other markets. Two caveats are required when considering using the franchise model. The first is that your business model should either be very unique or have strong brand recognition that can be utilized internationally and secondly you may be creating your future competition in your franchisee. (Tradestart, 2015) iv) Partnering Partnering is almost a necessityShow MoreRelatedAdvantages And Advantages Of Global Business Essay1416 Words   |  6 PagesGlobal business is a thriving economical industry where goods and services are bought and sold across a number of countries. A key factor of International trade is the degree that currency and exchange thrive as the rates rise and fall. 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